129 Cars is a documentary film that tells the story of a car dealership in Massachusetts that attempts to sell 129 cars in a single weekend. The film is a fascinating look at the world of car sales and the challenges faced by those who work in this industry.

The Dealership

The dealership featured in the film is called Jack Madden Ford and is located in the small town of Norwood, Massachusetts. The dealership is a family-owned business that has been in operation for over 50 years.

Like many car dealerships, Jack Madden Ford relies heavily on weekend sales events to boost their revenue. The 129 Cars event is one of the biggest sales events of the year and is crucial to the dealership's success.

The Salespeople

The film follows the lives of several salespeople who work at the dealership. These salespeople are under immense pressure to sell as many cars as possible during the 129 Cars event.

One of the most interesting characters in the film is Joe Gibson, a veteran car salesman who has been with the dealership for over 30 years. Joe is a master of the art of selling cars and is known for his ability to close deals.

The Customers

The film also introduces us to several customers who are looking to buy a car during the 129 Cars event. These customers come from all walks of life and have different reasons for wanting to buy a car.

One of the most memorable customers in the film is a young couple who have just had a baby and need a larger car to accommodate their growing family. The couple is on a tight budget and is looking for a good deal on a reliable car.

The Challenges

The 129 Cars event is not without its challenges. The dealership must contend with tough competition from other dealerships in the area, as well as a struggling economy that has left many people unable to afford a new car.

The salespeople at Jack Madden Ford also face their own personal challenges. Joe Gibson, for example, is dealing with a divorce and must balance his personal life with his work life.

The Success

Despite the challenges, the 129 Cars event is ultimately a success. The dealership manages to sell all 129 cars and sets a new record for the number of cars sold in a single weekend.

The film ends with the salespeople celebrating their success and reflecting on the hard work and dedication that went into making the 129 Cars event a success.

Conclusion

129 Cars is a captivating documentary that offers a glimpse into the world of car sales. The film is a must-watch for anyone interested in the car industry or the art of selling.

Related video of 129 Cars: A Story of American Life